A business name or “trading name” as it is otherwise known, is simply a name or title under which a person, or other legal entity, trades. Your business name is very important as it not only identifies you to your prospective customers, but, it also allows you to differentiate yourself from your competitors or other similar businesses. The right choice of name will enable your customers to connect emotionally with your business and brand. In many cases, the business name m

Have you ever heard a business name and thought "WOW! What a great name for a business" and wished you had thought of it first. Some trading names are perfectly matched to the services they provide. For example; Spectacles Plus, Sports Locker, Hospitality Supplies, Fridge and Washer City or The BAS Agency, just to name a few. Accurately describing what your business does in your trading name can be a very useful marketing tool. When looking to purchase a specific product